The importance and impact of a home therapy product is a concept understood by many, but effectively addressed by few. As one of the largest personal spa and hot tub manufacturers in the world, Strong Spas stands as one of the few companies that competently reside in the latter group. We set out to create a website that communicated their industry dominance.

As a company established in 1994 with a limited digital footprint, Strong Spas contacted Big Fish Creative to lead the strategy for an improved web design, aimed at revitalizing the brand and repositioning its digital presence. The end result was a state-of-the-art design, optimized for lead generation and SEO ranking through illustrative copy highlighting the feeling of exclusivity, reliability, and luxury that accompanied owning a Strong Spas hot tub.