With over 300 locations across North America, Crunch Fitness contacted the Big Fish team to spearhead their campaign design — and we couldn’t have been more excited to tackle a project for such an empowering brand! With lead generation and customer acquisition at the forefront of our approach, our creative and marketing departments underwent extensive discovery and developmental processes to ensure the final campaign design was representative of the energy, encouragement, and inclusivity that Crunch Fitness embodied. Our marketing strategy and graphic design were harmoniously implemented across various promotional campaigns, tailored to increase awareness for new locations and resonate with the gym warrior in each of us.