As a subsidiary of Mattress Firm, the world’s largest mattress retailer, the Rest & Relax brand redefines home therapy and relaxation, specializing in seat, soak, and sleep therapy-related products. For a company anchored to such an established brand, the challenge was to create a website that not only differentiated Rest & Relax from its mother company, but effectively communicated its unique competitive advantage and therapeutic prowess.

We began with a distinct discovery process and thoroughly designed a creative strategy, holding an emphasis on brand prominence. The end result was a state-of-the-art digital platform — constructed on the foundation of premium cyber security and accompanied by captivating copy, representative of the company’s mission to elevate one’s overall body health & wellness and optimized for elite SEO ranking and lead generation.