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Utilizing AI-Generated Content Properly to Perform Effective Copywriting
Imagine buying a new puppy but struggling to control its constant, endless barking. To make things worse, you live in a poorly-built apartment building with no concept of “quiet.” Your neighbours have been complaining about the noise, and you can’t focus on your work. Desperately searching for a short-term solution, you turn to Google.
Would you prefer to read a text-heavy article filled with generic tips and tricks, adding to your stress? Or would you rather read a personable blog post from a more experienced dog owner who faced the same problem and found a solution? Chances are, you would prefer the latter.Reading from someone who has been in your shoes and has firsthand experience is more valuable than reading from a robot pulling information from various sources and creating a lengthy article.
On the other hand, now imagine you’re a local marketer, trying to develop your skills and business in the copywriting field. You’re trying to scale your growth as much as possible as living expenses rise in Vancouver, but realize there’s only 24 hours in everyday — and you’re working, ALL OF THEM (it seems). Hopelessly, you find that you’re busy 24/7 with your current client base, but need that extra money in order to actually live.
BY INTRODUCING AN AI-ASSISTANT INTO THE COPYWRITING PROCESS, YOU NO LONGER HAVE TO SPEND AS MUCH TIME AS YOU NORMALLY DO, CREATING AND EDITING COPY.
An AI assistant can take in human input, like keywords and section headings, and use that data to quickly produce initial drafts of text — this could include blog or article copies, product descriptions, newsletters or documentation — anything a writer might need. This means writers, like you, can have more time to focus on designing the tone and optimizing the text for quality without having to slog through grueling hours of writing. Ultimately, the goal is for an AI content generator to minimize effort while still producing a high quality. If it can do that for you, the team at Big Fish Creative thinks it’s definitely worth exploring.
HOW AI-GENERATED CONTENT CAN MAKE YOU MORE EFFICIENT AS A COPYWRITER
AI assistants, like ChatGPT, Jasper, and Bard produce results based on user-provided input. It’s not magic, but it is definitely an interesting, intricate concept. AI writing assistants undergo training with various types of real-world data, over and over. Through this learning process, they become more proficient at generating output that sounds natural. As AI tools receive information from humans, the output they produce is also human-like. Similar to how human writers research existing content to create new content, AI content tools scan the internet for existing content and gather data based on user instructions. They then process the information and produce fresh content as output.
AI CAN BE USED TO QUICKLY DEVELOP COMPELLING AD COPY, BLOG ARTICLES, WEBSITE COPY AND OTHER MATERIAL THAT INVOLVES FINDING THE BEST DATA AVAILABLE, EFFICIENTLY.
Since AI has been trained to scan the internet for real-world data and focuses on finding the most well-fitting and attractive data for you, the user, it’s quite handy to utilize this type of material for time-consuming projects, such as copywriting or marketing. AI is also great at harnessing the best SEO (Search Engine Optimization) content for your niche/business. Every day, AI crawls the internet on behalf of users, retrieving information ranging from industry research to original user-generated content that can accurately reflect their message.
This means that the daunting task of hefty content creation, becomes substantially quicker and simpler when done through AI. Rather than spending hours researching and editing written materials, harnessing this technology makes it possible for content creators to deliver high-quality, attractive material in a fraction of the time with perhaps even greater info accuracy.
HOWEVER, THERE’S A LACK OF ORIGINALITY WITH AI-GENERATED CONTENT
With the number of people using AI for work or leisure continues to increase, the data and information retained by AI systems also develops at an exponential rate. Additionally, the AI tools retain the voice and style of the user-given input text, allowing AI to generate outputs that sound more human-like than ever thought possible. As AI continues to be utilized, the information retained will progressively build, making it a powerhouse for information, copywriting, and many other things data-focused.
For example, if you ask an AI writing tool to create marketing copy related to selling real estate, it will search its collection of info gathered from millions of relevant websites. By using this data, the algorithm can predict the next word that should appear in the output sentence. This prediction technique ensures that the output isn’t at risk of plagiarism, making the content highly unique.
However, the limitation of artificial intelligence content writing lies in its inability to create something entirely new — it’s limited by the data stored in its neural network. Therefore, AI struggles to generate content that includes a lot of recent information, such as financial news or stock updates, or topics that have yet to be covered online. Also, when original and unique copy is necessary to rank (on Google and other search engines), AI content writing may fall short.
FINDING YOUR VOICE IN COPYWRITING AND MARKETING COPY
When it comes to creating a strong connection with your audience, the tone of voice you use is just as important, if not more, than the content you are delivering. Studies have shown that 65% of consumers believe that a brand’s tone of voice is a key factor in building an emotional connection with the company.
YOUR TONE OF VOICE CAN HELP TO CONVEY YOUR BRAND’S PERSONALITY AND VALUES, AND CAN ULTIMATELY SHAPE HOW YOUR AUDIENCE PERCEIVES YOUR COMPANY.
While the content you produce may be informative and valuable, the tone of voice you use can be the deciding factor in whether your audience engages with and retains your message. Your tone of voice is essentially the attitude or style with which you deliver your content, and can range from formal and professional to casual and conversational.
By utilizing a quality tone of voice throughout your content, you can help to establish a strong brand identity, build trust with your audience, and help encourage them to take action.
In summary, while the quantity of content you produce definitely counts (even more so on social media platforms such as Tiktok or Instagram), it’s your tone of voice that can truly resonate with your audience and help to build a lasting emotional connection with your brand. By carefully crafting and consistently using a tone of voice that aligns with your brand’s personality and values, you can create a powerful tool for engaging and connecting with your audience.
WHEN AND WHERE TO UTILIZE AI-GENERATED CONTENT FOR YOUR BUSINESS
Artificial intelligence has proven to be highly efficient in producing certain types of content that do not require human insights, opinions, or creative inputs. For example, data analysis, factual content pieces, and SEO-driven articles can take hours for humans to write, while an AI system can compile and publish the information within seconds.
By utilizing AI, you can effectively reach a larger audience with a much higher quantity of still fairly good quality content.
According to Tyler Bishop, the CMO of Ezoic, “AI can perform slightly worse than humans, but it can complete the task at scale, much faster than humans.” Although AI has its limitations, it can still be an invaluable tool for creating content, especially when used appropriately.
