Bfcweb | Big Fish Creative

When Should Your Company Consider a Rebrand? A Guide to Making the Right Move

Rebranding is a significant move that goes beyond simply refreshing your logo or updating your website. It’s a strategic overhaul that involves realigning your company’s identity, vision, and values with the changing demands of the market and your target audience. Whether driven by internal evolution or external pressures, rebranding can help businesses reposition themselves, remain […]

October 15, 2024

Marketing

Navigating the Customer Journey: From Awareness to Conversion

Although we have a competitive marketplace, understanding and optimizing the customer journey is crucial for businesses aiming to attract, engage, and convert prospects into loyal customers. This journey maps out the stages a customer goes through, from first learning about a product or service to making a purchase and beyond. By tailoring marketing efforts to […]

August 16, 2024

Marketing

The Role of Content Marketing in Building Brand Authority

In today’s competitive marketplace, building brand authority is not just a benefit—it’s a necessity. As consumers become more informed and selective about the brands they support, companies must establish themselves as leaders in their field. Content marketing has emerged as a powerful tool to achieve this goal, helping businesses to engage, inform, and convince their […]

August 9, 2024

Marketing

A guy at a restaurant at night sipping on a cup of coffee while on his computer.

Why Your Business Needs a Beautiful Website

It’s 9:05 AM after a long week of following up on leads and putting proposals together. Everything is perfect, your sales skills are on fire, but leads seem to all sizzle into thin air when directed to your site for a follow-up action. Could it be that your site needs some work? We often hear […]

June 20, 2024

Business

How to Escape the ‘Spam Blackhole’ of Email Marketing

It’s one of those days. It’s Monday morning, and you’ve already forgotten to grab your morning coffee, leaving you feeling particularly irritable. You’re determined to focus on the important project awaiting you this week, but your phone seems to have a mind of its own — buzzing incessantly. You’re curious about the messages flooding your […]

May 22, 2024

Marketing

A lady with curly hair in all black sitting on a green chair browsing on her Macbook Pro.

The 3 Musts for Building an Outstanding Website

It’s no secret – your website design can make or break your business online. If your website is littered with design errors, your potential customers may not view your company as trustworthy, which could lead to a significant loss of business. So, whether you’re starting from scratch or revamping your existing site, it’s crucial to […]

April 30, 2024

BusinessDevelopment

A lady sitting on the ground at home marking things down on her planner with her MacBook Pro and iPhone next to her.

Utilizing AI-Generated Content Properly to Perform Effective Copywriting

Imagine buying a new puppy but struggling to control its constant, endless barking. To make things worse, you live in a poorly-built apartment building with no concept of “quiet.” Your neighbours have been complaining about the noise, and you can’t focus on your work. Desperately searching for a short-term solution, you turn to Google. Would […]

April 8, 2024

BusinessCopywriting

A guy with his phone open a variety of social media applications.

How To Turn Your Brand Touchpoints into an Automated Demand Generation Strategy

In the marketing world, the process of getting your brand in front of the eyes of consumers has grown to become a complex part of the consumer journey. With that being said, today’s consumers are savvier than ever and all too familiar with being bombarded with marketing at every which way they look. So how […]

March 25, 2024

BusinessCreativeDevelopment

A lady at a coffee shop browsing on her red iPhone with a shopping bag in front of her.

4 Digital Marketing Essentials For Small Business

Trust us when we say it’s still incredibly important to make sure your business is leaving a positive impact on your customers! Building a strong relationship with your customers often encourages them to share their experiences with their friends, and this may begin a snowball effect! However, provided today’s competitive landscape, if you’re really hoping […]

March 6, 2024

BusinessDevelopment

A graph and pie chart showing "returning visitors".

Using Web Analytics For Business Growth

Traditional retail stores are tried-and-true and act as the backbone of most sales around the world… well, for now. When compared to marketing tactics and business models that may have been used only 10 or 20 years ago, it’s easy to see how the power of the internet has completely changed the way we conduct […]

February 14, 2024

Business

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