Since its acquisition of Fitness World in 2008, Steve Nash Fitness Club has established itself as an iconic Vancouver fitness club, committed to helping gym-goers of all levels discover their best selves.

For the Big Fish team, the upscale ambition of the Steven Nash brand meant driving all-new, leading-edge creative and innovative messaging campaigns to amplify brand recognition and solidify the company’s positioning as a premier destination in the fitness world. Our work proved pivotal in positively transforming existing brand perceptions, with turnkey marketing campaigns and data-driven web strategies for optimized lead generation, to invigorating graphic design and internal flashes to streamline communication across staff operations.